Shopify Margin Calculator

Find your current profit margin and the price needed to hit your target.

Product Details

Enter costs to see your current and target margins

Selling Price

Product Cost (COGS)?Supplier cost + packaging per unit

Shopify Plan

Using Shopify Payments??Waives the extra transaction fee

Ad Spend Per Sale?Your average customer acquisition cost per order

Other Costs Per Sale?Apps, support, packaging inserts, etc. amortized per order

Target Profit Margin?The margin % you want to achieve. Most healthy Shopify stores target 20–35%.

Recommended: 20–35% for sustainable growth

Selling Price$49.99

Shopify Fees?Processing + 0% transaction fee–$1.75

COGS + Ad + Other–$25.00

Gross Profit$23.24

46.49%

Current Margin

233.27%

Markup on Cost

Price needed for 30% margin:

$37.70

↓ $12.29 less than your current price — you're already above target

Profit Margin

Profit as a percentage of selling price. If you sell for $100 and profit $25, your margin is 25%.

Margin = (Price – Costs) / Price × 100

Markup

Profit as a percentage of cost. If your cost is $75 and you sell for $100, your markup is 33%.

Markup = (Price – Cost) / Cost × 100