Shopify Ad Profit Calculator

Revenue ≠ Profit. See exactly how much your Facebook, Google, or TikTok campaigns actually earn after Shopify fees.

Campaign Details

Enter your ad spend and campaign performance

$
x

Revenue generated: $1,500.00

$
$

~30 estimated orders

$

Campaign Profitability

Total Revenue?$500.00 × 3x ROAS$1,500.00
Estimated Orders (30)@ $49.99 AOV
Shopify Fees?Processing + transaction fees across all orders–$52.50
COGS–$350.00
Ad Spend–$500.00
Other Costs–$50.00
Net Profit$547.50
36.50%
Net Margin
109.50%
ROI on Ads
$50.00
Rev / Order
Break-Even ROAS1.9x

✓ Your ROAS of 3x is above break-even — you're profitable at this ROAS

At break-even: revenue covers all costs with $0 profit/loss. Every 0.1x above 1.9x adds $50.00 in profit.

Why ROAS Alone Is Misleading

ROAS of 3x Example

Revenue: $300

COGS: –$120 (40%)

Ad Spend: –$100

Shopify: –$9 (3%+$0.30)

Profit: $71

24% margin ✓

ROAS of 2x Example

Revenue: $200

COGS: –$120 (60%)

Ad Spend: –$100

Shopify: –$6

Loss: –$26

High COGS = losing money at 2x ✗

What to Watch

  • • Always calculate net profit, not just ROAS
  • • Break-even ROAS varies by product margin
  • • Shopify fees reduce your effective margin
  • • Factor in refund rates on high-volume campaigns

Frequently Asked Questions

What ROAS do I need to be profitable on Shopify?+

It depends on your margins. With 30% COGS, typical Shopify fees, and 3x ROAS, you might only break even. Most Shopify stores need 3–5x ROAS minimum. Use this calculator to find your specific break-even ROAS.

How do I calculate break-even ROAS?+

Break-even ROAS = (COGS + Ad Spend + Other Costs) ÷ (Ad Spend × (1 − Shopify Fee Rate)). Our calculator does this automatically and accounts for your exact Shopify plan and fee structure.

Does ROAS include Shopify fees?+

ROAS (Revenue ÷ Ad Spend) does not account for Shopify fees, COGS, or other costs. This is why many sellers with "good ROAS" are still unprofitable — fees eat into the revenue before you see profit.

What is a good ROAS for Shopify?+

For most Shopify stores with 30–40% COGS and Basic plan fees, you need 3–4x ROAS to be profitable. Stores with higher margins can profit at lower ROAS. Use this calculator with your exact numbers.